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How do emerging artists get their work seen and their voice heard? This course will introduce and discuss a range of professional practices for artists including presentation, promotion, approaching and pitching to galleries, entering competitions, writing personal statements and archive documentation.
Students should have some experience of art practice and be relatively established.
Materials and equipment provided for students as part of the course fee:
Visitor account for MyEd
Essential materials and equipment students must provide themselves:
A notebook / sketchbook
Access to the internet
Materials available to purchase during course
Papers and card
Optional materials and equipment students may provide
A camera and access to a PC or Mac laptop
1. Showing your work
Editing and selecting for portfolio. Mounting, framing and installing. Exercise: Creating an online portfolio.
2. Gallery visit
Private commercial (Open Eye, Scottish etc.). Public (Dovecot, National Museums, Talbot Rice, City Art Centre etc.). Artist led (Summerhall, Drill Hall etc.). Pop up spaces or installations. Exercise: create an imaginary show of your work in one of the spaces we visit.
3. Exhibiting your work
Where your work should / can be seen? Approaching galleries and which galleries? Open competitions. Self-curation. Why you need to think about where NOT to show. Exercise: curate an online exhibition.
4. Writing about your work
The personal statement. What is it? Who is for? Who actually reads them and are they important? Your bio and CV. Keeping a blog and website. The dos and don’ts of social media. Exercise: identify three examples of good practice in an artists' blog, website or Facebook page.
5. Selling your work
How to value your work? Gallery commission. Private sales and commissions. Costs and overheads. Studio and materials. Working for nothing – working for favours. The artist and the taxman.
Each class will focus on a different theme of professional practice in art and design which will lead into a seminar discussion, a practical exercise or a site visit to a museum/gallery. Teaching will be a combination of tutor introductions followed by class discussion and workshop sessions.
By the end of this course, students should be able to:
Demonstrate a more informed understanding of a range of professional practices common to contemporary artists.
Show a greater awareness of how to identify where their art practice sits within contemporary art.
Use social media and other online tools to support the promotion and public visibility of their artwork.
If you have questions regarding the course or enrolment, please contact COL Reception at Paterson's Land by email COL@ed.ac.uk or by phone 0131 650 4400.
If you have a disability, learning difficulty or health condition which may affect your studies, please let us know by ticking the 'specific support needs' box on your course application form. This will allow us to make appropriate adjustments in advance and in accordance with your rights under the Equality Act 2010. For more information please visit the Student Support section of our website.